Creating a brand direction and logo design for an online learning platform which offers inspirational and motivational videos for 10-24 year olds. I set out to create a logo and word mark that could be flexible, recognisable but also friendly and accessible. Using a select few of the clients inspiration boards to determine the colours and feeling behind the logos.
This project was a short turn around but I was pleased with the consistency between ideas and the possibilities they presented to the client. Using the shapes and letters to create a new font but also patterns that could be used to paste the brand anywhere and everywhere was particularly effective.