Crew Clothing Co. Design Retrospective

I dug out some of my old work to take a look at how we helped to adapt the brand through some early iterations, through to the True Crew rebrand which is still in use today. It was revealing to look at how much a designer has to concentrate on the day to day brand policing while keeping an eye on how to use these confines to push the brand towards future development.

"A look back at the Brand development & Evolution over the years that I worked with Crew Clothing Co."

After installing and maintaining a system of consistency and simplicity we were able to push the brand into a more modern direction. This helped shape the visual direction, influencing the layout and direction from in house and helping to keep the brand relevant whilst revelling in the traditional elements and the roots of the brand story.

Brand Guidelines digital presentation. Responsive ipad image preview.
Row2Win event branding and logo design displayed on a polo shirt
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