We helped brainstorm and research names for this project, always a brilliant process to be involved with and really helps you get under the skin of the game and even gain some little known insights into the client's own ideas.
I then designed a draft set of brand guidelines after being supplied with some chapter headings, fleshing out the icons that could be used as well as a potential colour palette. This setup was enough for the client to really start thinking about the direction their creation was heading and how they will market it, as well as the consistency that must be maintained.