I was involved from the early stages of this logo redevelopment and launch trying to create unique and interesting shapes and directions for a brand that has long been one of the most prodigious in the gaming industry.
I wanted to help push the brand into a new direction for them. A direction that which would encompass different games and themes to usual as they expand in size and style. It had to be friendly enough to work with the more playful titles and modern enough to carry the more competitive and serious stuff.
My ideas also include a nod to the legacy of Team 17. Using the original purple and looking back at how their original logo had a distinct science fiction feel. Just like many of their early game releases such as Alien Breed and Project X.
